The Demand For, and Avoidance of, Information

We use an information-gap framework to capture the diverse motives driving the preference to obtain or avoid information. Beyond the conventional desire for information as an input to decision making, people are driven by curiosity, which is a desire for knowledge for its own sake, even in the absence of material benefits. People are additionally motivated to seek out information about issues they like thinking about and avoid information about issues they do not like thinking about (an “ostrich effect”). The standard economic framework is enriched with the insights that knowledge has valence, that ceteris paribus people want to fill in information gaps, and that, beyond contributing to knowledge, information affects the focus of attention.